Daniel Mullins

Finding ways to make things better

Product Management | Product Optimisation

📊 I’m passionate about combining data, customer insight & commercial strategy to deliver solutions to customer problems, unlock growth & build high performing teams.

Key Skills & Strengths

🧭 Strategic Product Leadership

Driving clarity, focus and measurable outcomes through customer-first strategy and data-led decision making.

⚡ Experimentation & Growth Mindset

Building scalable experimentation programs that transform insights into actionable growth and continuous learning.

💡 Customer-Centric Optimisation

Combining analytics and empathy to uncover opportunities, refine experiences and deliver real business impact.

🤝 Collaborative Team Empowerment

Creating high-performing, cross-functional teams built on trust, curiosity and shared accountability for results.

A little bit about me

Customer value focused product leader with a track record for delivering measurable outcomes across ecommerce, booking platforms, and financial services with a proven ability to deliver data-informed commercial impact through customer-first solutions, experimentation led execution, and collaborative team empowerment. Skilled in uncovering opportunities for optimisation, problem solving, and analysing key drivers of business performance. Passionate about combining data and customer insight with the latest technology to create efficient and effective products and processes. Combine strategic thinking with a hands-on approach. Equally comfortable shaping high-level direction or diving into execution, whether it’s writing a Jira ticket or configuring an experiment, to accelerate delivery.

Outside of my professional career I am an FAI certified football coach where I have established a platform for success based on hard work, focus on small but impactful details and enjoyment. I bring this energy and commitment to perfection into everything I am involved in.

I’m a father of three wonderful children; Alfie, Sophie and Lucy, dog owner, Ozzy, and husband to Emma.

Let’s connect

If you’re like me and have a passion for data, product management, experimentation and continuous improvement in business or sports let’s connect!